100th Anniversary – Re-Opening of the Museum of Nature
After a $216 million, multi-year renovation project, the 100 year-old Canadian Museum of Nature re-opened its doors in May 2010. Never had the Museum in its past ever welcomed more than 2,300 people in one day. The 3-day re-opening celebration in May 2010 attracted more than 35,000 people. Since that time, the Museum has grown in popularity with its new exhibit spaces and special events.
Momentum Planning & Communications was retained to conceive and orchestrate this unique and diverse event, to celebrate this landmark occasion. With a parade made up of more than 1,100 performers starting from City Hall, all the way to the front entrance of the Museum, the opening party featured a host of celebrities including a blessing by Elder William Commanda, as the building resides on Algonquin Territory.