Tree Canada – 25th Anniversary Celebration
September 27, 2017, National Tree Day
Canada celebrates its 150th birthday in 2017 while Tree Canada turns 25 this year, and in celebration of both of these important national milestones, Tree Canada planted its 82 millionth tree near the Bytown Museum at 1 Canal Lane, just below Parliament Hill.
Momentum Planning and Communications was commissioned to orchestrate this grandiose event with a ceremonial tree plant, attended by The Honourable Jim Carr, Canada’s Minister of Natural Resources, along with The Honourable Joyce Murray MP Vancouver Quadra, Léo Duguay, Vice-Chair of Tree Canada and Michael Rosen, President of Tree Canada. Following the ceremony, The Honourable Geoff Regan, P.C., M.P. Leader of the House of Commons, hosted a reception in honour of Tree Canada’s 25th Anniversary.
Momentum’s mandate was to work with the various stakeholders leading up to the celebration, including The Speaker of the House of Commons Office, Natural Resources Canada, Public Works Procurement Canada, Parks Canada, the National Capital Commission, the Bytown Museum and the National Arts Centre. From managing guest lists, dignitaries and providing technical, entertainment and catering services, Momentum ensured a perfect event from start to finish.
Tree Canada is a non-profit charity dedicated to improving the lives of Canadians by planting and nurturing trees. Since 1992, it has planted more than 80 million trees, greened more than 600 schoolyards, helped restore places hit by natural disasters and brought together urban forestry experts greening cities all across Canada. In the midst of its most impactful year to date, in 2017, Tree Canada announced a more than $1 million investment to restore the forests destroyed by the devastating Fort McMurray wildfires last year.